Social Media Coordinator - Job Description

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Job Title: Social Media Coordinator
Reports to: Development Coordinator
Full time, hourly position. Possibility for irregular work hours that change from week to week. 
Summary: The Social Media Coordinator would be responsible for coordinating the organization’s social media channels, executing a results-driven social media strategy, creating/assisting in the creation of written, video, and photo content for all pages and groups, moderating and responding to Facebook responses, maintaining a unified voice across all social platforms, coordinating promotion of programs organization-wide, staying current on industry trends, reviewing analytics and creating reports on key metrics,  assisting the Development Manager with other fundraising and online campaigns.

Duties of the Social Media Coordinator include, but are not limited to: 

• Moderation and content creation for the shelter’s social media channels: Facebook, Twitter, YouTube, Instagram, TikTok
• Coordinating with Adoptions/Foster/Volunteer Coordinators to create weekly social media plans/goals on CoSchedule
• Assisting with the creation of the shelter’s monthly general newsletter
• Liaising with the Thrift Shop & Clinic to actively and consistently promote programs from all branches of the organization
• Assist Adoption Coordinator with pet photography for social posts and campaigns
• Assist Public Relations Supervisor with writing fundraising posts, coordinating direct mail/social media campaigns, and other fundraising/marketing campaign pieces.
• Assist other departments (ex. Foster, Volunteer) with social media/digital content needs
• Creating graphics (web + print) and taking/facilitating photographs for social media posts and campaigns
• Keep track of social analytics and growth & researching latest updates/changes
• Keep track of current trends, memes, etc. to create timely relevant social media posts 
• Increase shelter’s responsiveness to social media communications in order to foster and build relationships with our online community
• Working with volunteers
  • Remember that volunteers donate their time, talent, and energy and are not compensated monetarily for their contributions
  • Make a commitment to train volunteers: orient them to assigned area, assign work, answer questions, and assist with their needs 
  • Greet all volunteers that you see, and thank them for their help. Make them feel like they’re part of the team
  • Be mindful of your communication around volunteers; keep internal conversations internal, and only involve volunteers in the conversation when appropriate
  • Build relationships with volunteers. Volunteers with an emotional connection will continue to volunteer with us
  • Provide feedback to volunteers when they do something well
  • Offer encouragement, training, and constructive correction if you volunteers break protocol. Feedback should be non-confrontational and specific
  • Request volunteer assistance when you need it by asking volunteers 
  • Request volunteer assistance ahead of time by contacting the Volunteer Coordinator  
  • Engage with volunteers through the Southern Pines Volunteers Facebook group 

Social Media Coordinator Qualifications / Skills:

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro), Canva, or equivalent digital media editing tools a plus