Multimedia Coordinator - Job Description

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Department: Marketing
Reports to: Philanthropy & Marketing Manager
Part time, hourly position with the potential to become a full time position. 

Summary: The Multimedia Coordinator will work alongside the Social Media Coordinator to create timely, relevant, engaging content, and will be responsible for coordinating video content creation across all digital platforms, executing a data-driven social media strategy, moderating and responding to comments on all video-focused channels, coordinating promotion of pets and programs, staying current on industry/social media trends, assisting the Philanthropy & Marketing Manager with other fundraising and media campaigns.

Duties of the Multimedia Coordinator include, but are not limited to: 

• Produce video/multimedia content for the shelter’s digital platforms (including Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, and website) from idea to finished product
• Coordinate with Communications Team to craft and manage social media strategy
• Design strategies that focus on the amplification of content (on relevant social channels) to the right audiences to achieve specific communications engagement goals
• Reliably communicate with Communications Team and other departments who may have multimedia project requests 
• Focus on marketing through storytelling and sharing the great work that our team does
• Keep track of current trends, memes, etc. to create timely, relevant social media posts 
• Keep track of social analytics to stay on top of latest algorithm updates/changes
• Must be able to interview people for stories and ask permission for use of photos, which can include members of the public, staff, volunteers, etc. 
• Show diversity in all marketing materials and work to create content that is inclusive for everyone in our community 
• Create video content for website (blogs, page updates, etc.) and special projects 
• Increase shelter’s responsiveness to social media communications in order to foster and build relationships with our online community
• Host live videos
• Maintain brand standards and Southern Pines Animal Shelter’s values in your work

Multimedia Coordinator Qualifications / Skills:

• Passion for communicating through social media
• Proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Top-notch oral and verbal communication skills
• Strong copywriting and copy editing skills
• Time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Must be able and willing to work with animals independently 
• Creativity and willingness to try new approaches and receive constructive feedback
• Self-starter who is able to work well independently
• Must be able to work in a crowded, busy environment if necessary 
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro), Canva, or equivalent digital media editing tools a plus

Southern Pines Expectations of Employee:

• Believes in the mission of the Southern Pines and understands the lifesaving relationship between all three branches of our organization
• Treats animals humanely, with love and concern (both on and off the job) and transmits these values to others 
• Must have a creative spirit and willingness to explore new methods of communication 
• Demonstrates flexible and efficient time management and ability to prioritize workload 
• Willingness to mentor volunteers, to treat them with respect and gratitude as members of our team, and to gently correct them when necessary
• Must be able to report to work at the scheduled time, can be depended on to complete work in a timely, accurate, and thorough manner
• Participates in meetings with other SPAS personnel and shares ideas to meet our lifesaving objectives 
• Able to work some weekends and holidays
• Demonstrates a willingness and enthusiasm for a continued state of learning regarding Animal Welfare 

This job description is not intended to be an exhaustive list of all duties, responsibilities, skills, efforts or working conditions or qualifications associated with the job. While this is intended to be a reflection of the current job, management reserves the right to revise or to require that other or different tasks be performed when circumstances change, for example, emergencies, changes in personnel, workload, or technological breakdowns in departments.