Social Media Assistant - Job Description
Job Title: Social Media Assistant
Reports to: Media Coordinator
Part time, hourly position. Possibility for irregular work hours that change from week to week.
Summary: The Social Media Assistant would be responsible for keeping track of the Shelter’s social media channels, creating timely/relevant content, moderating and responding to Facebook responses, keeping track of our social analytics and growth, coordinating promotion of programs organization-wide, assisting the Media Coordinator with other fundraising and online campaigns
Specific duties of the Social Media Assistant include, but are not limited to:
Reports to: Media Coordinator
Part time, hourly position. Possibility for irregular work hours that change from week to week.
Summary: The Social Media Assistant would be responsible for keeping track of the Shelter’s social media channels, creating timely/relevant content, moderating and responding to Facebook responses, keeping track of our social analytics and growth, coordinating promotion of programs organization-wide, assisting the Media Coordinator with other fundraising and online campaigns
Specific duties of the Social Media Assistant include, but are not limited to:
- Responsible for online initiatives including:
- The shelter’s social media channels: Facebook, Twitter, YouTube, Instagram, TikTok
- Creating the monthly general newsletter
- Liaising with the Thrift Shop & Clinic to actively and consistently promote programs from all branches of the organization
- Assist Adoption Coordinator with pet photography for social posts and campaigns
- Assist Media Coordinator with writing fundraising posts, coordinating direct mail/social media campaigns, and other fundraising/marketing campaign pieces.
- Assist other departments (ex. Foster, Volunteer) with social media needs
- Creating graphics (web + print) and taking/facilitating photographs for social media posts and campaigns
- Assist Media Coordinator with maintaining our donor database, as well as with writing and sending donor acknowledgements.
- Keep track of social analytics and growth
- Keep track of current trends, memes, etc. and create timely relevant social media posts
- Increase shelter’s responsiveness to social media communications in order to foster and build relationships with our online community
- Working with volunteers
- Remember that volunteers donate their time, talent, and energy and are not compensated monetarily for their contributions
- Make a commitment to train volunteers: orient them to assigned area, assign work, answer questions, and assist with their needs
- Greet all volunteers that you see, and thank them for their help. Make them feel like they’re part of the team
- Be mindful of your communication around volunteers; keep internal conversations internal, and only involve volunteers in the conversation when appropriate
- Build relationships with volunteers. Volunteers with an emotional connection will continue to volunteer with us
- Provide feedback to volunteers when they do something well
- Offer encouragement, training, and constructive correction if you volunteers break protocol. Feedback should be non-confrontational and specific
- Request volunteer assistance when you need it by asking volunteers
- Request volunteer assistance ahead of time by contacting the Volunteer Coordinator
- Engage with volunteers through the Southern Pines Volunteers Facebook group
